Director Jeth Weinrich has been awarded a job to shoot one 30 second spot for 22squared out of Atlanta. Executive Producer Cathy Wilson put the deal together that will see Jeth travel to Lake Whales Florida to shoot an 'anthemic' style beautifully cinematic commercial for Florida Natural. To be shot on 35mm this spot will echo the kind of feeling his 2008 spot for Seeds2000 had, wonderful imagery, with a strong connection to the human condition.
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